Plahotnik O. Effective mechanisms of anticrisis management by enterprises

Object: the processes of proactive crisis management companies. Objective: To improve the theoretical and development of guidance on the synthesis of effective proactive management to ensure sustainable development and efficient functioning of enterprises in a market economy. Methods: structural and logical analysis, historical approach, induction and deduction, grouping, analysis and synthesis, comparison, systemic approach, correlation and regression, economic and financial analysis, economic-mathematical methods. Practical significance of diagnosis mechanism financial situation, economic-mathematical model for evaluating the scale of the crisis situation of the enterprise. The novelty of the results is the system solving important scientific and applied tasks of deepening and developing the theoretical and methodological foundations of proactive crisis management firms, namely concept of proactive crisis management now based on a systems approach, theories of management positions, and cost-oriented approach that can provide economic security and competitiveness in the process of its operation and strategic development; developed mathematical model assessment scale crisis situation of the company, which is based on mathematical statistical methods joints and expert evaluation of the use of which allows to predict the financial situation of enterprises in the adoption of measures to prevent crisis or reduce its negative impacts and to choose measures for financial stabilization or rehabilitation. Industries industry.