Research object: the process of strategy development of industrial enterprises; the purpose of the work: to develop theoretical, methodological approaches and practical recommendations for study financing strategies of industrial companies considering its potential and competitive advantages, Research methodology and instruments: a graphical method of formalization, generalization and semantic analysis, analysis and synthesis, statistical, feasibility, taxonomic, correlation and regression, factor and multivariate cluster analysis, SPACE-analysis, a priori ranking; theoretical and practical results: determination of the funding strategy of the company, which is the difference in object unity and the potential of comparative approaches, whereby it revised the concept proposed as a model to consider action to ensure financial resources quantitative and qualitative changes in the enterprise, leading to an increase in its financial and economic potential and create a financial competitive advantage model for evaluating the financial and economic potential enterprise, which, unlike existing based on the following components: quality of production, efficiency of use of human and industrial resources, liquidity of assets and efficiency of financing, combining them into integrated taxonomic indicator allows to take into account the specifics of the company, classification strategies, financing development enterprise by the introduction of theoretically based and practically significant additional features - the presence of basic financial competitive advantage - the use of which increases the scientific validity of management decisions on the choice of areas of financing enterprise development, methodical approach to the choice of financing strategy of the company, which, unlike existing ones, based on comprehensive assessment of the level of financial and economic potential (low, medium, high) and the nature of the financial competitive advantage (unavailable , stable, unstable), the financial strategy of the enterprise: strategy of financial development, financial management strategy, the strategy of financing for development, highlighting the difference which is revealed features of each impact on the development of enterprises to eliminate the contradictions and complications of the financial justification strategy, clearly define the problems, focusing on a general economic strategy of the enterprise; subject and degree of introduction: design implemented in practice "Elektromashynobudivelne vyrobnytstvo", Ltd “Factory of power machine-building "ENERGOMASH", CJSC "Manometr-Kharkiv "; sphere of application: management development of mechanical engineering-based study of its financing strategy.
