Object of research: the process of commercialization of innovative products industry; purpose: to develop theoretical and methodological and practical recommendations for improving management and commercialization of innovative products of industrial enterprises, research methods and equipment: economic and statistical analysis, a systematic approach, expert evaluation, multidimensional factor, cluster analysis, multivariate correlation and regression analysis, theoretical and practical outcomes: methodological approach to quantify the potential effect of commercialization of product innovations the company, which arises on the basis of simultaneous design of the set of models of new products; conceptual model of the process of commercialization of an innovative product company that unlike the existing ones, based on functional and efficient decomposition process management, coordination of input and output parameters stages, provides rapid detection of deviations and corrective actions to achieve the target commercial effect of food innovation company, methodical selection of pricing strategies for innovative products company that, unlike the existing ones, based on determining the relationships between stages of the life cycle of new product forms of commercialization, pricing principles, methodical approach to choosing a model adaptive control and commercialization of an innovative product company that, unlike the existing ones, based on the definition set varied models of business objectives based on consideration of their relation to pricing strategies and the rational model for the criteria of market conditions and the degree of commercialization of the target effect, the definition of "commercialization of innovative product and business" from the standpoint of systematic and targeted approach that takes into account the objective the urgency and method of implementation (dissemination, transfer) product innovation enterprise; methodical provision of a comprehensive evaluation of the effectiveness of the commercialization of an innovative product company based on the use of system and resource-situational approach and, unlike existing ones, can take into account the type of innovation strategy and implemented and the potential effect of commercialization of product innovations the company; subject and degree of implementation: design implemented in practical activities of JSC "Enerhooblik", JSC "Tachyon", LLC "Tachyon Limited", Kharkiv regional branch of the Ukrainian State Innovation Company; scope: management innovation machine-building enterprises
