Gorohovsky D. The political image of the region: the formation of features in modern Ukraine.

The object is a political image of region. The aim is to determine the conditions, principles and mechanisms of formation of the political image of the region in Ukraine. The methods are system, structural-functional, comparative.The thesis is devoted to research conditions, principles and mechanisms of formation of the political image of the region in a democratic state. Identification and analysis of conditions, principles and mechanisms of formation of the political image of the region under conditions prevailing in Ukraine are done. Determined and analyzed the theoretical and methodological principles of research and teaching areas in the image of political imageology and marketing area and proposed on this basis, methodological principles study of the political image of the region, in particular, formulated a list of target groups with a focus on the interests which should be the formation of the political image of the region. The conditions and factors forming the political image of the region are described. The basic concepts of regional imagebuilding "donor area", "capital", "unique", "regional goods", "little homeland", "distinguished compatriot" are studed. Determined the possibility of influencing the political image of the region, including. The basic directions of formation of positive image of the region are determined. Application spheres are state strategy of regional development and training courses.