Mykytiv O. O.J. Mykytiv. Management of the publishing business in the conditions of globalizations (on the example of Ukraine). - Manuscript.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U006970

Thesis Registration Form

0411U006970.pdf

Applicant for

Specialization

  • 27.00.06 - Прикладні соціально-комунікаційні технології

21-11-2011

Specialized Academic Board

Д 26.001.34

Taras Shevchenko National University of Kyiv

Essay

This work (dissertation) is about the problems and prospects of the formation of modern Ukraine's publishing in the context of global and regional influences on the formation and development of national mass media sphere of the modern Ukrainian society. The research topic is revealed through the study and use of basic conceptions from modern mass media sphere, general theory of management and mass media in the system of social communications of the Ukrainian society. A special view is given to the publishing in Ukraine as an object of mass media management, as well as to the publishing management as part of mass media management. Special attention is paid to the problems of state support of national publishing sphere under the conditions of the establishment of the Ukrainian state.

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