Kozhushko I. Forming of the MOBILE CONNECTION concept sphere in Ukrainian language picture of the world

Subject matter: conception on the subject of mobile communication implemented in such discourse types as advertising, journalistic, artistic discourse and online forums discourse. Purpose: clarification of specific features for lingual actualization of the MOBILE COMMUNICATION concept sphere in different discourse types and for forming of the relevant nominative field in the Ukrainian language picture of the world. Methods: conceptual analysis method with elements of the component analysis, contextual and pragmatic analysis, as well as descriptive and comparative methods. Results and novelty: for the first time in Ukrainian linguistics a comprehensive analysis of the MOBILE COMMUNICATION concept sphere is performed (with its components and their nominative fields being singled out and described, semantics of neologisms representing the studied concept sphere being defined, a derivative potential and capability of valence of lexical items being traced, key models of the mobile communication conceptualization by Ukrainian people being identified, as well as ways the representants of MOBILE COMMUNICATION concept sphere are used to describe other elements of reality). Field of application: higher school studies, lexicographic practice.