Kolokolova A. Countries Nomination as the Means of Conceptualization of Knowledge about the World in the Ukrainian Publicistics of XX - Beginning of XXI Century

Object: The discourse of Ukrainian publicistics XX - the beginning of XXI century. Objective: To determine the stylistic and pragmatic features of the countries nomens in the Ukrainian publicistics of XX-XXI centuries and explain their role in the conceptualization of reality. Methods: Descriptive, comparative, methods of the stylistic, pragmatic, discursive and cognitive analysis. For the first time the specialty of countries nomens in the totalitarian and post-totalitarian discourse of Ukrainian publicistics is clarified, the countries nomens are characterized in the structural-semantic, stylistic and pragmatic aspects and focused on the countries nomination as a means of conceptualizing knowledge about the world. Groups of knowledge, to represent the nominative units, indicating the country, characterized by means of verbalization stereotypes about countries. For the first time on the material of Ukrainian publicistics since the early 1920s. to the present day is described in the verbalization of concepts nomens Ukraine and the USSR, as well as identified nominative means of representation of concepts RUSSIA, USA, which has not yet been studied in the Ukrainian picture of the world. Field of use: high school, lexicographic practice.