Kryhovetski I. The management marketing measures is on the enterprises of tourist industry

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U007246

Thesis Registration Form

0411U007246.pdf

Applicant for

Kryhovetski Ivan Zenovevich

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

25-11-2011

Specialized Academic Board

Д 52.051.06

Essay

On principles generalization of literary sources is specified economic maintenance of base concepts of the tourist marketing, classification of tourist services, management marketing in tourism. A model which is the basis of study of satisfaction/of dissatisfaction of clients is offered, that it is suggested to conduct in three stages: estimations of degree of integral satisfaction by a product or firm of estimation of satisfaction on separate indexes, them relative importance.

Thesis supervisor

Brich V.Ya.

Official opponents

Бузні Артемій Миколайович
Жукова Наталія Леонідівна

Files

Kryhovetski_aref.doc

Kryhovetski_diss.doc

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