Kovalevska A. Metamodel of political advertisement slogans' linguistic suggestion

Metamodel of suggestivity of political slogans. The is to establish the scope of lexical elements which are neurolinguistically programmed for effective influence of slogans. The paper resulted in limiting three major models of the structure of Ukrainian slogans, in offering the model of suggestivity of the model NAP, which consist of two sub-models: G and L, reflecting the morphological and semantic specificity of the lexeme. Methods used include those of modeling, experiment, comporative, componential analysis. The methodology and results of the thesis can be used in further academic and pedagogical work, also in speech- writing and journalism. The sphere of usage - higher school.