Smorzanyuk T. Management of enterprises of consumer services in the context of consumer value of goods of light industry.

The object of research is management of enterprises of consumer household services in the context of consumer goods of light industry. The subject of study is a set of theoretical, methodological and practical aspects of public services in the context of consumer value goods of light industry. Its purpose is to raise theoretical, methodological and scientific provisions, development of methodological bases and practical recommendations on management of enterprises of consumer household services in the context of consumer value goods of light industry. For results of the study used methods in structural and logical analysis, statistical and technical-economic analysis, of mathematical-economics and expert evaluations, graphical and comparative analysis It is proposed to implement the principle of calculating the value recovered of goods in the system of management of enterprises of consumer household services, the basis in laid the definition of the period of the consumer value Improved and clarify the essence of the categorical concept of "service" in the simplest pithy of downloading Developed a complex of practical recommendations for differentiation of services, including quality and price that differs from existing introduction of additional incentives is consumers considering cost of goods. Research, theoretical and methodological development, conclusions and recommendations were used in the work of VAT "Snowflake" - differentiation of services, including price and quality, LLC "Tavrida Plus" - implementation of approaches to meet the needs of clients including tastes, preferences and budget possibilities, MP "Taurus" - used in practical recommendations for the calculation in consumer expectations, with a coefficient by of consumer value of goods of light industry, PE "Exclusive" - the allocation in a separate cost structure repair shoes than 500 UAH, to improve the quality of service; PE "Kosovo O.YU" - implemented a system of tariffs depending on the estimated cost of goods.