Ananko I. The methodical bases of the motor transport services' development

Object is the process of the motor transport services' development on passenger bus services. Goal is the theoretical substantiation and forming the methodical bases and practical guidelines on the motor transport services' development. Methods are general scientific and specific; system-structural and correlation-regression analyses, graph theory, questioning, hierarchy analysis, economic mathematical. Novelty. Results - the motor transport services' classification has been improved; the process of the motor transport services' development that unlike existing ones, provides additionally the stage of methodical support of revelation divergences between the consumers' requirements and enterprise's propositions and forming the activities for their elimination has been updated. The methodical bases of forming the motor transport enterprise's propositions about development new services and update existing ones for satisfaction of consumers' demands have been developed. The definition of the concept "motor transport services' development" as the process of transformation of consumers' requirements information in parameters of their servicing, which define essence and contents of the motor transport service has been further developed. The set of motor transport services' characteristics, which is formed by the following features: levels of their rendering and promotional factors of marketing has been substantiated. The methodical approach of validation of consumers' requirements to the motor transport services based on the developed questioning technique and determination their significance by instrumentality of hierarchy analysis has been proposed. Introduced - at the automobile transport enterprises. Branch - automobile transport.