Matviychuk-Soskina N. Development of marketing management in trade with usage of information technologies

The dissertation is devoted to the elaboration of scientific-methodological and practical recommendations concerning further marketing management development with usage of information technologies (IT) as an element of market regulatory mechanism of exchange sphere by the example of trade. The analysis of marketing management system in trade was undertaken and the influence of information technologies on the level of households' consumption was examined. The methodological basis of distribution factors combination function in exchange sphere (FCF) usage was worked out. The state of consumer and products field markets were estimated, as well as forms and methods of marketing management application. An effectiveness of IT usage in it was rated. The concept of state economic policy in trade on marketing management principles was formed. The ways of applying IT to solve tasks of marketing management development in Ukraine were proposed, and FCF usage for trade revenue forecasting was evaluated.