Oleksyuk O. The Lexical-Semantic Dominants of Advertisement Suggestive Discourse.

The paper deals with suggestive markers on lexical-semantic level in Ukrainian commercial advertisement texts. It analyses the quantitative indices of such units, their neuropsycholinguistic nature and functional role in suggestive discourses construction. The study also describes the stages in communicative suggesting evolution, specifies the concept of vocal suggesting and classifies the basic means of understanding, systematization and qualification of its main components. The concept of advertisement discourse and its genre peculiarity are explained according to suggestive discourse authentication criteria. Classic and creative methods of linguistic analysis (Milton-model, neurolinguistic programming predicative markers) enabled to single out the keywords and neuropsychologinguistic markers of commercial advertisement text impact, their neuropsycholinguistic peculiarities, actual lexical-semantic groups of vocal suggestors that maximize the communicative effect of such reports and to describe the special character of the text blocks analysis and synthesis. The associative experiment reveals the actual suggestogenes associative background.