Gromenko J. The legal regulation of advertising activity of subjects of managing

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U002809

Applicant for

Specialization

  • 12.00.04 - Господарське право; господарсько-процесуальне право

11-05-2012

Specialized Academic Board

К 26.142.01

Interregional Academy of Personnel Management

Essay

The dissertation deals with the researching of legal advertising regulation of business entities. The retrospective analysis of forming and developing legislation regulating the advertising activity in Ukraine and in other countries has been conducted there. The essence and the concepts of such notions as advertising, publicity, comparative advertising, government advertising have been explained.

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