Kurchyn O. Economic and Legal Regulation of Placing the Outdoor Advertising

Object of study: public relations, folding over the placement of outdoor advertising. Objective: development of theoretical principles and recommendations for improving the regulation of outdoor advertising. Methods: dialectical, formal-logical, historical, comparative-legal, analytical and synthetic, systemic and structural, logical and legal. The theoretical and practical importance: the conclusions and suggestions of deepening and improving the economic rights in science theoretical developments concerning the legal regulation of relations on outdoor advertising and are aimed at further development of the theoretical problems of development in Ukraine legislation and its implementation with respect to regulation of outdoor advertising. Results of the study are used: by the Executive Committee of Donetsk Municipal Council; by the Department "Working body for outdoor advertising" of Donetsk City Council; by the Verkhovna Rada Committee on Economic Policy; by the National University of Donetsk of Ukraine MONmolodsporta. Scientific novelty: The study describes the periods of development of the outdoor advertising. The legal definition "outdoor advertising" is analyzed; to improve it the proposals have been worked out. The normative legal principles of the outdoor advertising relations regulation have been investigated, and the proposals have been worked out to improve them. The proposals have been elaborated to improve the current legislation of Ukraine that predetermines the legal preconditions and order of placing the outdoor advertising. Contracts for placing advertising constructions and outdoor advertising are characterized, and their features are specified. The methods and forms used for the defense of rights of the subjects who place the outdoor advertising are studied. The features of realization by the local authorities of some methods of defense of rights in the relations concerning placing the outdoor advertising are defined. The grounds for the economic responsibility of subjects who place the outdoor advertising are specified, and the proposals have been worked out to apply the corresponding economic sanctions against law-breakers. Scope: subjects of legislative initiative; state authorities and local government business entities; institutions of higher education.