Avramenko D. Design of modern outdoor advertising in Ukraine: the principles of forming

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U003863

Applicant for

Specialization

  • 17.00.07 - Дизайн

23-05-2012

Specialized Academic Board

К 64.109.01

Essay

The thesis deals with issues of contemporary design of outdoor advertising in Ukraine as the phenomenon of art and design culture that significantly influences the aesthetic processes of the public environment. The paper traces the evolution of design and graphic language of outdoor advertising in Ukraine, which has revealed the specifics of the image at each stage of development. The author formed systematization and classification of modern outdoor advertising facilities in Ukraine

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