Baranova A. Style transformations in costume design: artistic methods and principles of shaping

The thesis is devoted to topical issues study of shaping in solving project situations to achieve social, ergonomic, and aesthetic perfection when creating designer clothing collections and their implementation into practical production. A wide range of applications of the principle of stylistic transformation has been established and described. It also establishes the necessity and feasibility of its application in the design of clothing collections. Based on the research, the author determined that fashion as a global phenomenon, at the present stage of development, focuses on the basic universal values of the consumer, whose needs go beyond only functional, operational, universal features and focus on strengthening individuality, finding uniqueness through stylistic transformations, atypical solutions, which confirms the timeliness and relevance of the study, generalisation, and systematisation of artistic means and principles of shaping within the stylistic transformations.