Lezhnev O. Formation of graphic design in Ukraine: the experience of regional graphic schools of 70–90 years of the XX century.

The dissertation research is devoted to the analysis of formation of graphic design in the conditions of formation of graphic schools in culture of Ukraine. The general cultural situation, which is now associated with radical cultural transformations, globalization in general, the colonization of some cultures by others, the widespread development of media technologies in communication, including graphic culture, requires a systematic analysis focused on interdisciplinary synthesis of art disciplines. The urgency of the reconstruction of graphic design in Ukraine is related to both the European vector of integration of Ukrainian national culture, which encourages the identification of cultural artifacts of cultural dialogue, and the experience of regional graphic schools. It is determined that the formation of graphic schools in Kyiv, Kharkiv, Lviv in the 70-90s of the twentieth century is the foundation of the formation of graphic design in Ukraine as an integrity of intercultural and inter-artistic interactions. Graphic culture in independent Ukraine is considered as a new stage of presentation of cultural and historical potential of fine arts. The principles of specification of graphic art as a component of graphic design are defined. Key words: culture, graphic art, graphic design, regional schools of graphic design, synthesis of arts.