Ishtvan I. Аrticulation as a positioned utterance in the discursive space of the rhetoric culture

The objects of the research are rhetorical strategies of "persuasion" and "shared certainty" in the discursive space of cultural criticism. The aim is a justification for the principle of articulation position statements and conditions interaktsionistkoy criticism in the discursive space of rhetorical culture. The research methodology, which is used in the thesis, has a complex, pluralistic character and meets the theoretical requirements of cultural anthropology and philosophy of culture. The theoretical results and their novelty. Justification of the principle of articulation as positioned utterance about objects and events of the cultural field. The development of the non-tropological articulation model as the one that is not only based on the theoretical contributions of discourse analysis, but also is a strategy of the constructivist contextual criticism in rhetoric culture. The main theses of the concept of articulation in the framework of non-tropological model of rhetoricwhich is based on the principle of a "shared certainty" about the objects of cultural anthropology and visual criticism, which resist conceptualization, were formulated. The practical value of the research is stressed by the dissertation investigations that can be used to analyze the strategies of new cultural studies, visual criticism and cultural anthropology in the framework of rhetoric culture project. The results also could be used to prepare courses on Cultural Studies, Philosophical Anthropology, Cultural Anthropology, Film Criticism, Rhetoric Culture, Discourse Analysis, Еthics.7452