Landa O. Management of quality tourism product

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0412U005114

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

19-06-2012

Specialized Academic Board

Д 35.840.01

Lviv University of Trade and Economics

Essay

Object: organizational and economic processes that reflect the functioning of the quality management of tourist products. Purpose: To study the theoretical nature and development of methodological approaches and practical recommendations to improve management quality tourism product. Methods: structural and logical, systematic and structural, categorical, functional, and comparative factor analysis, systematization and generalization, the construction of time series, graphics, calculating the average, find cause and effect relationships, balance and optimization calculations, economic and mathematical modeling , experimental design, the theory of fuzzy sets, multicriterion optimization. It is offered: methodological tools Evaluation of the algorithm calculating the integral estimation quality improved areas of strategic and operational management of quality tourism product from the standpoint of the modern paradigm of economic agents of the economy, based on the management of intangible assets and long-term method and the current planning of tourist enterprises based on an integrated assessment of the impact of confounding factors for the development of systematic methodology services industries of primary, secondary and tertiary cycles. Scope of usage: enterprises of tourist industry of Ukraine, Ministry of Economy of Ukraine, State Enterprise "Ukrmetroteststandart".

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