Research object: process of intellectual potential assessment (IP) of industrial enterprises; purpose of work: further development of theoretical grounds, development of methodological approaches and theoretical and practical recommendations for improving the evaluation of IP industrial enterprise; research methods and apparatus: methods of analysis and synthesis, dialectical method, theoretical synthesis and formal logic, statistical analysis, induction and deduction, additive convolution, graphic method, expert evaluation and rank correlation, matrix approach; theoretical and practical results: methodical approach to the evaluation of IP business using integral index, which is calculated based on the additive convolution of general indicators of human, structural and consumer capital, taking into account both quantitative and qualitative characteristics that can identify their impact on IP using matrix approach; the formation of a system of indicators to measure enterprise IP, which is the sequence and content of the following stages: to systematize impacts on IP; preliminary determination of the parameters IP considering its relationships with the constituents of intellectual capital; selection of indicators characterizing the formation, use and development of IP within the enterprise human, structural and consumer capital; the substance of the concept of "intellectual potential enterprise" by establishing a relationship with other related categories - "human capital enterprises", "structural capital of the company", "consumer capital of the company", "company Intellectual Property", "intellectual capital of the company" and grounding of the main components of the intellectual capital of the enterprise (human, structural capital and consumer) that most influence on the formation, utilization and development of enterprise IP; organizational assessment of enterprise IP which includes the involvement of independent certified appraisers in the evaluation of intellectual property with the drafting of the report, which is the basis for the development of measures to promote enterprise IP; composition of factors that affect the IP enterprise through the provision of such groups: education and qualifications, quality of work, experience and loyalty, innovation culture, scientific, technical and technological innovation, information and communication, organizational, external image of the enterprise, resulting, market, perfect communication with consumers, which allows to determine the internal and external opportunities to increase efficient use of IP enterprise; extent of introduction: investigations were introduced in "auto plus" Joint Venture "Metaplast" LTD practice, recommendations in the field of technology transfer in the Abstract of proposals submitted to The Ministry of Education, Youth and Spots of Ukraine; sphere of use: intellectual potential business.
