Object of research: the process of branding industrial enterprise; objective: to further develop the theoretical positions and methodological approaches and develop practical recommendations for development and effective use of brand industrial enterprise considering its economic and social nature; methods and apparatus: analysis and synthesis, statistical analysis, multivariate factor analysis, correlation and regression analysis, theoretical generalization, formalization, questionnaires, expert methods, taxonomic analysis, fuzzy logic methods, the method of program management, optimization, graphic; theoretical and practical results: methodical approach with comprehensive quantitative evaluation of the socio-economic EVB industrial enterprises on production of industrial supplies, which unlike existing involves determining the economic effectiveness of the brand for the subjects of internal and external environment in view of their importance and social efficiency degree of emotional satisfaction consumers from using the brand; model of brand industrial enterprise, based on the existing models "wheel brand" and has the essential content and the list of components: essence, competence enterprise, social and economic performance, attributes the major products; sequence and nature of the stages of the formation of brand industrial enterprise, a feature which is based on the brand identity of the industrial enterprise, based on the improved model "wheel brand"; CCU technology of energy efficiency brand large engineering enterprise, features which consist in taking into account: relevance hierarchy of objectives, suggested criteria to achieve them, a set of measures and selection of the optimal variant based limitations on additional resources in order to maximize social impact; definition of brand enterprise, a feature of which is a comprehensive account of the legal, psychological and communicative and economic aspects; classification brands industry for more theoretically grounded and practically important characteristics: the degree of novelty products, the level of innovation, intrinsic orientation; degree of implementation: development implemented in practice OJSC "Kharkov Electromechanical Plant "Ukrelectromash", OJSC "Turboatom"; scope: formation and EVB industrial enterprise
