Muzyka O. Marketing Principles of Evaluation and Development of the Insurance Services Market Potential in Ukraine

Object: process evaluation and development of potential insurance market in Ukraine. Purpose: To study the theoretical, methodological and applied scientific principles of assessment and development of potential insurance market, developing practical recommendations to strengthen it on the basis of the results of comprehensive marketing research. Methods: of analysis and synthesis, structural and functional and scientific abstraction, statistical analysis, factor analysis, economic modeling, correlation and regression analysis, systematization, methods of questionnaire survey and expert evaluations; modeling graphical. It is offered: grounded conceptual model of assessment and development of potential insurance market on the basis of marketing; improved: the technology market research potential insurance market on the basis of a systematic approach systems and marketing support of the insurance company, methodical approach to comprehensive assessment of potential insurance market, classification factors for trends and consequences impact on the development potential of the insurance market. Scope of usage: Ministry Economy of Ukraine, Ministry of Education, Youth and Sports of Ukraine, the National Commission, which performs state regulation of financial services.