Velychko A. The marketing management of enterprises a target market

The Object: process of marketing management target market enterprises. The Purpose: generalization of the theoretical bases and the development scientific-practical recommendations on improvement of marketing management target market enterprises. The Methods: system analysis, analogies, formalization, analysis and synthesis, complex approach, economy-statistical analysis, the matrix method, "Web", expert diagnostics, SWOT-analysis, PEST-analysis. It Is Offered: concept of marketing management target market enterprise, scientifically-methodical approach to determination of the type to loyalty of the consumers, scientifically-methodical approaches to estimation of the condition of the positioning enterprise and buildings of the cards of the positioning; the model of the choice strategy marketing management target market enterprise. The Sphere of the use: the trade enterprises.