Trayno V. Marketing managing by consumers of the services of restaurant household enterprises

Object: process of marketing activities of restaurant household enterprises. Purpose: scientific substantiation of theoretical and methodological positions and develop practical recommendations to improve marketing managing by consumers of the services of restaurant household enterprises. Methods: abstract-logical, monographic, economic analysis, marketing research, grouping, graphic, dummy. It is offered: first: the fundamentals of marketing managing by consumers of the services of restaurant household enterprises; it is improved: methodical fundamentals of marketing research of restaurant services consumers behaviour; theoretical approach to discerning restaurant household enterprises consumers attracting; the fundamentals of restaurant household enterprises strategic management; the complex of restaurant household enterprises consumers behaviour models; gathered subsequent development: the classification of restaurant household enterprises peculiarities; concepts and definition of categories through the definition of "marketing managing by consumers", "consumers behaviour management", "potential consumer of restaurant services", "consumer of restaurant services attraction", "level of restaurant services attraction", "level of restaurant establishments consumers attraction", "co-efficient of consumers of restaurant services essentiality" and clarify the essence of notions "restaurant household", "need", "consumers behaviour", "co-efficient of restaurant household enterprises turnover irregularity". Sphere of the use: restaurant household enterprises.