Marchenko N. Management of machine-building enterprises strategic potential

The object of research is the process of management of machine-building enterprises strategic potential. The aim of research is to substantiate the theoretical principles of strategic management and its methods of research, the development of scientific, methodological and practical recommendations to establish an effective system of machine-building enterprises strategic potential in the modern business environment. The author has used such general scientific and special methods of structural and logical, systematic and economic analysis, statistical methods, and the method of expert estimates, cumulative index method, forecasting, matrix modeling, graphical and tabular methods. The theoretical value is systematic classifications species displays strategic enterprise potential, improving the definitions of the category of "strategic potential of enterprises' strategic potential structure, building a comprehensive system of strategic potential of the enterprise. The scientific novelty lies in the development of a conceptual approach to the management of the strategic potential of machine-building enterprises, which is based on the estimation of the value of integrated indicators of strategic potential and efficiency of its use, which ultimately provide to make an informed choice strategy for further development. The subject of research is complex of theoretical principles, methods and tools to assess the strategic potential of machine-building enterprises, increasing their level of competitiveness. Author recommendations used in scientific and grounded calculating the level and effectiveness of the strategic potential of building enterprise that can detect and evaluate its capabilities and to create the most effective strategy. The scopes of use author recommendations are domestic machine-building enterprises.