Vasylilchenko A. Formation of marketing strategy of development of the enterprises of construction branch of Ukraine

The Object: processes of functioning and development of the enterprises of construction branch, according to the principles of marketing in modern conditions. Purpose: development of scientific and methodical and practical recommendations of formation of marketing strategy of development of the enterprises of construction branch of Ukraine. The Methods:.general scientific and special methods: analysis and synthesis, economical and statistical analysis, factorial analysis, complex diagnostics, system dynamics It is offered: optimizing approach to formation of marketing strategy within resource restrictions, scientific and methodical approach to formation of a control system by competitiveness of the enterprise, marketing aspects of formation of marketing strategy of the enterprise, teoretiko-methodological bases of formation and realization of resource capacity of the enterprises of a construction complex, methodical approach to an assessment of efficiency of marketing activity. The Sphere of the use: construction branch of Ukraine.