Myronenko I. Relationship management businesses with consumers in the marketing system

The object of the research: process of relationship management industry with consumers; The purpose of work: theoretical basis and development of methodological provisions for relationship management industry with consumers, improving scientific and practical advice on planning and implementing strategies to manage these relationships; research methodology and instruments: abstract-logical method, analysis, synthesis method, the method of theoretical generalization, statistical methods and technical-economic analysis, the method of expert estimates, multivariate methods of factor and regression analysis, matrix and graphical methods, the method of clustering, the method of economic analysis; theoretical and practical results: methodological provisions for the development and selection strategy of industrial enterprise relationship management with customers, based on the concept of relationship marketing, factors that contribute to the formation and development of cooperation between industry, the possibility of creating additional benefits in the process of building relationships between companies; methodical approach to the analysis of customer groups collaborating with and plans to establish long-term relations company, which is based on the use of a comprehensive assessment of consumers by combining the results of ABC-XYZ - analyzes the use of indicators of economic evaluation; methodological support relationship management business with customers, which is an integrated model combines theoretical and empirical research methods business relationship with the functional approach to management; sequence estimation relationships engineering enterprise with customers, which takes into account qualitative and quantitative relationships and reveals their impact on the value of relationships; definition of relationship marketing has been specified as an activity on forming and developing relationships that aims to meet the needs of all participants and consists of identifying and creating new value, creating and maintaining long-term, mutually beneficial relationships with customers to ensure the effective development of enterprises, improve the welfare of its participants and society as a whole; degree of implementation: developments are implemented in practical work Co. Ltd. "OPTA LTD", SPE "Khartron-Plant" Ltd. (Co. Ltd.); the sphere of application: customer relationship management industries.