Yaremenko M. Management of the commercial enterprises' potential

Object: the process of management of trade enterprises potential. Objective: the theoretical substantiation and development of scientific-methodological principles of trade enterprises potential management. Methods: analysis, synthesis, classification, comparison, average and relative values, detailing, grouping, graphic, point estimation, decision tree, formalization, economic-mathematical modeling, methods of schematic and graphical image data. It Is Offered:the method of estimation of the situation of TEP management system, which takes into consideration the effectiveness of management of the TEP local components; the system of assessment of unused reserves of capacity optimization, which is based on the accounts for the value of the structural “gaps” by the local components of the potential and allows to estimate the degree of competences, abilities and capabilities involvement; scientific-methodological approaches to: justification of dynamic models of the strategic TEP management; the formation of a multi-component model of the strategic TEP management. Sphere of the use: trade enterprises.