Vynogradov V. Optimization of information resources in the enterprise marketing management

The Object: process of forming and use of informative resources in the system of the enterprise marketing management (SMME). Purpose: development of scientific and practical recommendations in relation to optimization of informative resources in the SMME. Methods: abstraction, analysis and synthesis, historic character and logic, induction and deduction; system-structural analysis; expert questionnaire expert estimations; SWOT-analysis; situational; simulation techniques; structurally-functional approach and complex approach. It is offered: scientific and practical positions in relation to realization of: analysis of process of forming of informative resources at SMME; diagnostics of the state of informative resources, estimation of efficiency of the use of informative resources, prognostication of efficiency of introduction of the informative system, in SMME; ground of constituents of the informative providing of SMME; integration of informative resources at SMME compatible model of strategy of optimization of informative resources at SММ;. Sphere of the use: trade enterprises.