Chernyaeva A. Marketing strategy proposals of flower production

Object: process of the development and realization to strategies of the offer to floral product (FP) in concrete market segment trade enterprise. Purpose: theoretical motivation, development of the methodical positions and scientifically-practical recommendation on improvement of the marketing strategy of the offer FP. Methods: the expert estimation, statistical analysis, economic and mathematical modeling analytical method. It is offered: scientifically-methodical approaches to estimation of efficiency marketing effort on shaping the goods assortment; scientifically-methodical approach to determination of the intensities to competitions on the market, which is adapted on example enterprise on the market FP on the main segment of the sale; scientifically-methodical bases of the determination to positions FP on the market; the motivation of the term "offer" and spheres of his(its) use in theories of marketing; the determination of the marketing structure politicians offers of goods production-sell of the enterprise; the systematization factor marketing ambience, which influence upon intensity of the competitions on the market flower; the scientific approach on ensuring the optimum motion goods in distributing set to account of the using the designed system of the quick reaction at supply FP; economic and mathematical model of the choice to strategies of the offer FP. Sphere of the use: the enterprises FP.