Goltsev D. Marketing support to products quality in enterprise's quality management system

The thesis is devoted to the justification of the theoretical and practical foundations of scientific and marketing quality products to the quality management system in the enterprise. The object of investigation processes to ensure product quality in the workplace. The study used the following methods of scientific knowledge: the dialectical, analytical, technical and economic analysis, expert evaluations, simulation. The thesis investigates the approaches to quality management and satisfaction of customers' demands on the basis of marketing, as well as principles and essence of enterprises' quality management systems. Based on this investigation, the directions are defined to provide marketing support to products quality from the view of building the organizational and economic models of quality management in accordance with the recommendations of international standards. The scientific approach to the reflection of essence of products quality process has been improved due to introduction of the concept "quality management contour". The author understands it as a sequence of management functions (procedures or operations) made in the production processes. The model of the system of clients' demands reproduction was built, in which the resources of marketing and management in their synergetic combination are integrated into the model of quality management and clients' demands satisfaction on the basis of "quality loop". The concept of the organizational and economic mechanism of products quality management as a generalized combination of interrelated components is offered that is based on step-by-step movement from quality management concepts and principles to quality policy and then to management methods and instruments aimed at improving products quality and increase in production efficiency. To develop marketing instruments, the model of positional marketing of a sales market was improved using the indicators of market restrictions, price and products quality. The methodical approach is offered to assess the extent of quality management system influence on enterprise's activities in the form "QMS effectiveness", and methods of quality management were classified to enhance the efficiency of management systems.