The object of study: the processes of formation and functioning of the financial mechanism of the university; purpose: theoretical foundation and the development of scientific and methodological approaches and practical recommendations for the creation of the financial mechanism of the university and the evaluation of its effectiveness in the context of ensuring the competitiveness of local universities in the world market of educational services; research methods and equipment: logic synthesis, system analysis, and statistical factor analysis of economic and mathematical modeling, forecasting, and the formalization of decision-making; theoretical and practical results: the scientific and methodical approach to the formation of the financial mechanism of the university on the basis of the structural-functional model as an integrated system of financial regulation with the emergent effects of the individual components of the financial mechanism, monitoring and optimum ratio of macro-economic indicators of the state, the level of development of higher education, financial and economic activities of the university; scientific and methodical approach to evaluating the effectiveness of the financial mechanism of the university, which, unlike the existing ones, involves the formation of the aggregate performance of the financial mechanism of universities, organize and carry out the factor analysis with the definition of the semantics of the selected factors on the basis of the criteria of economy, efficiency and effectiveness on internal and external grounds; scientific and methodological rationale for the optimum performance of the financial mechanism of the university, the difference of which is the ability to quickly adapt to changes in the market of educational services through the use of neuro-technologies in accordance with the specific characteristics of indicators of financial and economic activities of the university; definition and the economic content of the concept of "financial mechanism of the university" through its representation as a complex probabilistic dynamic system that provides security, organization, planning, management, promotion and control of financial flows; methodical approach to problem solving to improve the effectiveness of the financial mechanism of the university, which is to establish the difference between the values of quantitative and qualitative indicators of financial and economic activities of the university with a relatively stable conditions, internal and external environment through the implementation of a decision support system; the degree of implementation: development introduced into practice SHEE "Lviv State Academy of Finance", the Main Department of Education and Science of the Ivano-Frankivsk Regional State Administration, the training process of the Carpathian National University. Stefanik areas of use: the formation and effectiveness of the financial mechanism of universities, educational process