Maksymenko A. Features of consumer behaviour in the modern household: sociological dimension

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0413U002633

Thesis Registration Form

0413U002633.pdf

Applicant for

Specialization

  • 22.00.04 - Спеціальні та галузеві соціології

24-03-2012

Specialized Academic Board

Д 64.700.06

Essay

Research of consumer behaviour in modern household was conducted in the thesis. Main approaches to analysis of consumption and consumer behaviour were defined. Expedience of usage activity-behavioral, socio-cultural and institutional approaches in analysis of consumer behaviours of a household was grounded. The term "consumer behaviour" in connection with term "customer behaviour" was reviewed; two contexts of "consumerism" concept were emphasised upon. Peculiarities of consumer behaviour in globalised society were characterised.

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