Dmytriv A. Marketing support of the development of higher education institution on the education market

Object: the process of implementing marketing activities higher education institutions in the educational market. Purpose: To study theoretical propositions and developing methodological approaches and practical guidelines for the development of marketing support educational activities in higher education. Methods: analysis, synthesis and comparison, historical, economic, cluster and correlation-regression analysis, system analysis and modeling of economic-mathematical methods; questioning. It is offered: The appropriateness of universities developing marketing concepts, focused on quantitative, qualitative, and social effects, depending on the stage of the life cycle of higher education and according to the selected development goals and trends in the market of services of higher education; improved: meaningful characteristics of categorical apparatus marketing services in the field of higher education, methodological approaches to the assessment of the prestige areas of training, information provision model of marketing activities in higher education. Scope of usage: higher education.