Shcherbakova E. Strengthening of an industrial enterprise's business reputation

In the thesis the theoretical status and practical recommendations about the diagnostics of the business reputation and the strengthening of the business reputation of the industrial enterprise have been considered. The current state of the environment and its influence on Ukraine's economy and business reputation of the domestic industrial enterprises has been investigated and characterized by the author. The concept of the business reputation of the industrial enterprise has been improved. The features of diagnostics of the business reputation has been highlighted. The interrelation between the competitiveness of the industrial enterprise and its business reputation has been found. The competitive status has been allocated for determining the competitive position on the market. The relationship between the competitive status and the types of business reputation has been installed. The actual deviation from the expected business reputation as a pathology of its formation has been proposed to determine. Interpretations of the business reputation of the industrial enterprise have been marked. Pathological conditions of the business reputation have been formulated. The essence of the business reputation of the enterprise as a result of a reflexive interaction with the environment has been defined. Strategies and directions of implementing these strategies have been developed. The hierarchy analysis method for determining the directions of implementation of business reputation's strengthening strategy has been used.