Kryvonis A. Mechanism of forming of child's brending

Object: process of creation of child's brand at the market of child's food. Purpose: grounds of theoretical principles and methodical positions, improvements of mechanism of forming of child's brendinga on the enterprises of pastry industry. Methods: methods of analysis, synthesis and logical generalization; methods system structural analysis; statistical methods; method of expert estimations; method of analysis of hierarchies; method of focus-groups; methods of brand management; methods of economy-mathematical design. It is offered: scientific-methodical going near creation of trade mark of child's food stuff; scientifically-prakticheskiy going near the mechanism of forming of child's brendinga; methodical going near the evaluation of advantages of users; method of calculation of the suggested retail price of new child's product. Sphere of the use: enterprises of pastry industry.