Garkusha D. The marketing strategy of building retail trade networks

The Object: process of commercial activity of point-of-sale networks from the sale of building materials. Purpose: development of scientifically-methodical and practical recommendations in relation to forming and realization of marketing strategy of development trade enterprises networks at the market of building materials. Methods: economy-statistical analysis; analysis and monitoring; analysis of hierarchies; multidimensional classification; models of the queuing system. It is offered: system of monitoring of progress trends trade enterprises networks of building retail; conceptual approach to estimation of efficiency of placing trade enterprises network at the market of building retail; tool of the multidimensional statistical grouping of operators of market of building materials; scientifically-methodical approach in relation to perfection of strategy of placing of objects trade enterprises retail; essence of marketing management in relation to the terms of commercial activity; category-concept vehicle; conceptual principles of management by consumer loyalty. Sphere of the use: trade enterprises.