Research object: the process of securing the competitiveness of industrial enterprises in the aggravation of the market competition; the purpose of work: theoretical foundation and develop scientific guidelines for the marketing of competitiveness; research methods and apparatus: monographic, method of classification, methods of systems analysis, systems approach, logic synthesis, comparison and analysis of empirical data, the radar method, cluster analysis, morphological method, graphical; theoretical and practical results: the types and characteristics of the marketing plan to ensure the competitiveness of enterprises, especially the structural construction and operation of which it is proposed to divide depending on the traffic characteristics of the degree of variability market conditions (stable, changing, turbulent) and nature (diversity) target competitive advantages (homogeneous, differentiated, complex); methodical approach to evaluating the attractiveness of market segments and products to ensure competitiveness, feature of which is a generalization performance impact nature of enterprise operations in a particular segment (the sale of a product type) on the formation of competitive advantage in the market, production technology and product levels, methodical approach to formation of product range, based on the requirements of balancing strategy with the provisions of PCB-based generalization parameter estimates of goods and services are produced by the criterion level sales pace of change in sales volume, cost of sales level and develop appropriate marketing tools support the competitive advantages that corresponds to the specified parameters, sequence and content marketing strategic planning stages of competitiveness, which, unlike existing approaches proposed exercise-based measures to overcome the strategic gap between the current state of marketing activities and requirements of the basic (reference) strategies, the composition of monitoring indicators of competitiveness and competitive advantage, in which, in contrast to existing approaches, it is proposed to allocate two groups indices: general and local, which allows for a productive combination of process monitoring assessments of different types of interaction between the components of marketing activities; subject and degree of implementation: development implemented in practice OOO "NPP" Tehinserv "SE" Special Project Design and Technological Bureau sources power "; the scope of application: theoretical and methodological support the competitiveness of enterprises: marketing aspect.
