Gogol I. Formation of marketing strategy of agricultural enterprises.

The theoretical and methodological principles of formation of marketing strategy of agricultural enterprises were generalized and systematized as a factor of the economic revitalization of agrarian enterprises. In this work was developed the scientific-methodological and practical guidance on forming and development of the prerequisites of effective marketing strategies for the operation of agricultural enterprises with different forms of farming. The formation of marketing in agriculture provided an opportunity to prove the theoretical foundations of development of marketing strategy and to clarify the interpretation of the term “marketing strategy of the enterprise”. The method of calculating the coefficient of readiness to the introduction of agrarian marketing enterprises formed in accordance with proposals for the formation of marketing service based on marketing and functional approach for large, medium-sized farms and Agro Marketing centres of small businesses and farms, which are recommended to form in the structure of Department of agro-industrial development of district or regional Administrations. It is proved that increasing the efficiency of economic activity is possible through the development of a marketing strategy with the help of the formed selection algorithm strategy, by using an econometric model of the impact factors of the macro- and microoutlining strategic position in the agricultural market.