Rusnak K. Verbalization and Сorrelation of Сoncepts MONEY and WEALTH in the Ukrainian Мedia Discourse (second half of XX - beginning of XXI centuries)

The object of research is the following: the concepts MONEY and WEALTH in the Ukrainian press discourse (the 50-s of the XX-beg. of the XXI cent.); the aim is to define the speech representation peculiarities of the concepts MONEY and WEALTH and the specificity of their relations and axiological transformations in the totalitarian and post-totalitarian Ukrainian press in the middle of the XX cent.- beg. of the XXI cent; the methods are descriptive, pragmatic, stylistic, diachronic; the novelty lies in the first-ever complex description of the nominative concept fields such as MONEY and WEALTH in the Ukrainian linguistics in the press discourse of the second part of the XX cent. -beg. of the XX1 сеnt.; the pragmasemantic and functional-stylistic peculiarities of the proper language units in the mass media texts of both periods are defined; the changes in the content structure of the examined concepts taking into account the language and beyond-language factors are revealed; the results influence the study of the urgent lexicology problems of the Ukrainian language, cognitive linguistics, linguistic study of culture, in particular, of the structural connections within the framework of the concept sphere, specification of the terms "correlative concepts" and "conceptual dyad", that can be used for other concepts description and the Ukrainian language world map modeling; for compiling modern definition dictionaries of the Ukrainian language, dictionaries of the lexical innovations, etc, writing resumptive works about the Soviet and modern periodicals language, in conducting courses in lexicology and stylistics of the modern Ukrainian language, additional courses in cognitive and communicative linguistics, linguistic study of culture.