Object of research: management of an enterprise export potential development in conditions of internal and external environment transformational changes; aim of research: to develop theoretical and methodological support and practical recommendations for improvement of management of an enterprise export potential development in conditions of internal and external environment transformational changes and complication of international competition mechanism; research methods: systemic, strategic, systemic and structural, systemic and functional approaches, methods of analysis and synthesis, aggregation and classification, grouping and comparing, expert evaluations and formalization, of multivariate statistical analysis, graphical-analytical method; theoretical and practical results: conceptual positions of management of an enterprise export potential development mechanism synthesis on the basis of multi-level model of its organization, with allocation of state and corporate levels of management and also resource subsystem, functional and organizational support, where on the basis of generating direct and indirect solutions expansion of methodological basis and principles of coordination in the management of an enterprise export potential development is provided; methodical approach to estimation of the level of an enterprise export potential development based on formation a system of indicators that characterize the quantitative and qualitative aspects of development, and their aggregation into the integral indicator of the level of development; methodical approach to estimation of sustainability level an enterprise export potential development, which can be assisted with "3D-model" of complex relative sustainability index, that takes into account the part of active and passive part of enterprise assets and also state of the external market; definition of export potential, based on the identification of its genetic and specific properties and development of the model of its formation; structurization of an enterprise export potential elements by factor-functional and efficient features, grouping them into basic functional units and allocating competitive value levels; methodological support of identification evaluation and minimization of the impact of unsystematic risks in management of an enterprise export potential development; subject and degree of implementation: results introduced into practice of: Department of Economics and International Relations of the Kharkiv regional state administration, public JSC "Turboatom", public JSC "Zavod "Yuzhcabel", SRPE "Corporation" Communard", PLC "Stakhanov vagonostroitelnij zavod", PLC "Turbogaz", KNEU of Simon Kuznets when teaching discipline "Management of an enterprise export potential", management of an enterprise export potential development areas of use: educational process.
