Vardevanyan V. Formation and support of the company image on the furniture market

In this thesis reviewed and summarized the scientific approaches to the definition of enterprise image, determined by its content marketing, typing systematized and presented image of their structure. Researched and studied development trends of furniture in Ukraine, the image of the main manufacturers and sellers of furniture on the market Chernivtsi furniture and composition tools they use to build and maintain the company image. Proposed to consider the process of image formation, dividing it into two parts - the formulation of (construction) and formation (creation) of the company image. The improved method of forming the image of the company and developed a technique of its support, enhanced marketing support for the formation and maintenance of the company image.