Strapchuk S. Improved marketing of agricultural enterprises

Object of study is the process of marketing activity of agricultural enterprises in conditions of market relations development. The aim of the dissertation is the study of theoretical and methodological foundations and development of scientific-practical recommendations on increasing efficiency in the marketing of agricultural enterprises. In the study, the following general scientific methods: abstract-logical, monographic, graphics, economic-statistical (regression analysis, the method of rating), the method of cluster analysis. Scientific novelty of the results is complex theoretical frameworks, methodological approaches and practical recommendations on increase of efficiency marketing of agricultural enterprises, in particular, for the first time proved the tools of choice, development and implementation of marketing strategies of agricultural enterprises in target markets based on a comprehensive assessment of market risks, which allows to take into account the dependence of efficiency of activity of the company from fluctuations in prices for a specific type of product and its specific weight in the structure of the given level the relationships between them. Basics work brought to the level of teaching materials and practical recommendations. Scope - agricultural enterprise, government, institutions of higher education.