Kudyrko O. Marketing research organizations

The thesis is devoted to justification of theoretical, methodological and applied principles of marketing activities of research organizations at research market. The theoretical - methodological position of marketing research organizations was profound, namely the theoretical propositions about the role and place of specialized research organizations in the system of the economic relations were formed; essence of the concept of research organization and author's understanding of the meaning of marketing research organizations were made more accurate; a model of marketing research organizations was proposed, in which strategic role is played by intangible assets, such as priority items of strategic management. Methodical approach of evaluation of competitiveness for research organizations, that takes into account the intangible assets, was proved. Specific character and prospects of domestic market research was investigated, taking into account global trends and conducted analytical assessment of the level of intangible assets of research organizations. Practical value of the developments is provided by the introduction of new assessment tools of competitiveness for research organizations based on intangible assets. New approach for the development of marketing activities of research organizations in the market research was proposed and formed the mechanism of formation and implementation of their marketing strategy.