Masteruk D. Political marketing technologies and their application in the modernization of Ukrainian society.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U003834

Thesis Registration Form

0414U003834.pdf

Applicant for

Specialization

  • 23.00.02 - Політичні інститути та процеси

27-06-2014

Specialized Academic Board

Д 76.051.03

Yuriy Fedkovych Chernivtsi National University

Essay

Argued that the marketization of the political sphere and the formation of political markets become causes transformation of politics as spheres of society. We prove that the Ukrainian political space reduced the role of ideological factors, political programs. It is shown that the Ukrainian political market using technologies of political marketing in its purest form becomes ineffective. The features of the relationship in the "political product sales - purchasing of political goods." The used a comparative approach to the analysis of political marketing models that are used in Ukraine and in the West during the election campaign.

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Files

aref.doc

dis.doc

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