Netreba M. Activities of the bank press office in the conditions of information war.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U004414

Applicant for

Specialization

  • 27.00.06 - Прикладні соціально-комунікаційні технології

30-09-2014

Specialized Academic Board

Д 26.001.34

Taras Shevchenko National University of Kyiv

Essay

The thesis is focused on research of information communication area of the press office's activities in the conditions of information war. Practical recommendations on improving the bank press office's tools to ensure efficient communication during information attacks, optimizing the elements of the bank press office's organization, and changing systemic relations and the balance of powers of the press office's staff units whose system integration will create a working mechanism for the efficient use of information warfare tools were developed. An algorithm of the press office's actions aimed at localization of information attacks in order to restore confidence in the bank and its reputation and image was proposed.

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