Peleshchyshyn O. Mathematical and software means for company's marketing activity in online communities

In the thesis a major scientific problem of developing mathematical and software means for effective use of online communities in the marketing activity of the company was resolved. Formal specification of properties and data of online communities was made. The concepts of marketing relevance and marketing importance of online communities were introduced and methods of determining these parameters were suggested. Algorithms of searching and selecting online communities relevant for marketing were built. Indicators of company representatives' performance were identified. Mathematical models of the problem of finding optimal assignment of performers to online communities' websites were built. А complex system architecture for maintaining of marketing communications in online communities was developed.