Pakholok O. Health in sociocultural dimension

The paper provides comprehensive sociological study of health phenomenon in socio-cultural dimension. Socio-cultural analysis is expanded in cyclic logic of " health discourses civilizational background (historical, spatial and axiological dimension)" through "health discourses and health practices in contemporary world" to "contemporary health discourse civilization perspectives". As a part of civilizational background analysis, consistent systematic retrospective and comparative study of major milestones and paradigms that define contemporary health culture was conducted as well as axiological component of health discourse was examined. Further, based on the study of value orientations and life styles (life practices), the features of modern health discourse were evaluated. Finally, on the ground of structural factors shaping health-oriented lifestyle, civilizational perspectives of health discourse transformations were outlined.