Gavrysh O. Formation the Marketing Strategy of the Greenhouse Enterprises

Has been analyzed the tendencies of development the greenhouse enterprises in Ukraine. Evaluated the marketing activity of the greenhouse enterprises and characterized their marketing environment with application of main groups the production factors and rating values the strength of their influence on the enterprise. Designed the algorithm of choice the marketing strategy for greenhouse enterprises, which lets simultaneously create the full strategical marketing set. Proposed the integrated index for measurement the degree of completion the strategical marketing set for purpose to determine the necessity in correction of any marketing strategy of the enterprise. Optimized the process of formation the marketing strategy with application of the forecast of results the activity of greenhouse enterprises for evaluation the perspectives of their development and defining the reserves of profitability increasing.